Resume

2021 to Present

Leads retention marketing strategy and agent-focused programs for a nationwide network of 25k+ real estate professionals. Oversees complex, cross-functional initiatives, from campaign planning and content creation to digital asset management and internal communications. Recognized for operational precision, strategic brand and project management, and driving engagement that supports long-term agent loyalty.

2019 to 2020

Managed full-cycle marketing projects and social content for 60+ promotional product franchises in the US and Canada, ensuring brand consistency across digital and print. Collaborated on targeted local campaigns and led marketing execution for new franchise store openings. Boosted brand visibility as the sole designer and content creator, leveraging SEO and performance analytics to improve engagement.

2014-2019

Created high-impact content and visual assets for title insurance company multi-state operations, driving lead generation and brand consistency. Managed digital asset libraries and collateral to streamline access and improve efficiency. Supported corporate communications through internal campaigns and a successful referral initiative that increased engagement.

2005-2014

Contributed to a major acquisition rebrand, and independently designed and launched the company’s first local website, significantly boosting online engagement. Managed regional marketing operations, including digital assets, trade show collateral, and internal/external collateral. Oversaw up to nine employees while directing multiple brands for a western region design center, translating complex ideas into clear, effective marketing strategies.

Project Highlights

Below are three snapshots of how structure supports creativity—moving from challenge to clarity through planning, collaboration, and measurable impact.

Optimizing Agent Support

With 25k+ real estate agents nationwide, we needed a more efficient, user-friendly platform to support agent marketing efforts. The goal was to build a centralized system that simplified access to tools, content, and resources—empowering agents to market themselves more effectively with minimal friction.

• Lead transition from legacy to new platform

• Streamline workflows and internal communication

• Manage content calendars

• Ensure cross-functional alignment

Cut turnaround time and improved content delivery with cloud-based workflows. Within 45 days of launch, adoption reached 20%—over 5,300 new agents indicating platform momentum and readiness.

My Role

• Create targeted retention campaigns and community content

• Develop marketing materials for real estate consistency and compliance

• Introduce automation and integrated AI tools to accelerate content production and end-user functionality

Actions

Results

Scaling Franchises

With over 60 promotional product franchises across the US and Canada, a scalable marketing framework was required with localized campaigns and a stronger digital presence. Franchisees lacked consistent brand support and tools to effectively engage local markets, especially due to seasonal differences and region-specific product offerings.

• Develop and execute marketing campaigns

• Conduct persona research to inform strategy

• Led all marketing design, copywriting, and communications across platforms.

Though not formally measured, franchisee feedback was overwhelmingly positive. The updated tools helped streamline promotions, and SEO-driven improvements boosted local search visibility.

My Role

• Produce print+digital collateral for quarterly marketing

• Create customizable new franchisee package campaigns to align with go-to-market goals

• Apply third-party vendor SEO strategies and performance data to optimize visibility and reach

• Build formal intake process for marketing requests

Actions

Results

Building Brand Foundations

As the main entity absorbed five affiliated companies under one umbrella, the marketing team needed to unify the brand identity, modernize its digital presence, and create scalable systems to support both national leadership and regional offices. Disparate brand materials, inconsistent messaging, and outdated workflows made it difficult to present a cohesive image or share resources efficiently across the organization.

• Manage design/print teams in three states

• Oversee multiple brands across newly integrated business units

• Brand development, messaging, content strategy, and asset management initiatives

• Oversaw nine-person team within regional design center

Launched the company’s first local website, boosting engagement through intake forms and earning “Service Employee of the Year.” Increased content accessibility and reduced bottlenecks by organizing asset libraries and creating clear internal documentation. Strengthened brand visibility and team support through strategic content leadership.

My Role

• Spearhead a local digital presence

• Create and maintain a digital asset library/DAM

• Write and maintain brand, marketing, and instructional guides for all entities

• Produce tailored collateral for regional trade shows and business development needs

Actions

Results

Tools and Platforms

Website and CMS
HubSpot · Hostinger · Squarespace · WordPress

Design, Content and Creative
Canva Pro · ChatGPT · Maxa

Digital and Social
Buffer · Facebook · HubSpot · Hootsuite · Instagram · LinkedIn · X · YouTube

Email Marketing
Constant Contact · Emma · Mailchimp · HubSpot · Squarespace

Media Production
GarageBand · iMovie · Logic Pro

Productivity Suites
Apple · Google · Microsoft

Project and Workflow
Asana · Monday · Wrike · Workzone

I am most familiar with Apple environments.