Hello. Hi. Hey, I'm Kevin.
That’s usually how it goes: I start polished and professional, ease into casual and collaborative, and before long we’re brainstorming like old friends.
I’m a marketing professional with a knack for making things work—whether it’s building content, organizing campaigns, simplifying systems, or just keeping the creative energy flowing. I’ve worked across industries like real estate, interior design, and promotional retail, often turning complexity into clarity and ideas into action.
I’m all about clear communication, solid strategy, and creative work that actually works. Whether you’re here on formality, just passing through or thinking about teaming up—hello, hi, or hey—I’m glad you’re here.
Hey!
Kevin Hartmann
full circle projects
Here are three snapshots of how I bring marketing full circle, from planning and production to launch and lasting impact. Each project reflects a different challenge, and how I helped move it forward.
Elevating agent experience
With 25k+ real estate agents nationwide, we needed a more efficient, user-friendly platform to support agent marketing efforts. The goal was to build a centralized system that simplified access to tools, content, and resources—empowering agents to market themselves more effectively with minimal friction.
Lead transition from legacy to new platform
Streamline workflows and internal communication
Manage content calendars
Ensure cross-functional alignment
Reduced content turnaround time by removing obstacles and improving project visibility through cloud-based tools. Within one week of launch, adoption reached 6.4%—over 1,600 new agents indicated platform readiness and need.
my role
Create targeted retention campaigns and community content
Develop marketing materials for real estate consistency and compliance
Introduce automation and integrated AI tools to accelerate content production and end-user functionality
actions
results
scaling franchise support
With over 60 promotional product franchises across the U.S. and Canada, a scalable marketing framework was required with localized campaigns and a stronger digital presence. Franchisees lacked consistent brand support and tools to effectively engage local markets, especially due to seasonal differences and region-specific product offerings.
Develop and execute marketing campaigns
Conduct persona research to inform strategy
Own all marketing design, copy, messaging and communication strategy across platforms
Though formal engagement metrics weren’t available, feedback across regions was overwhelmingly positive. The new systems made campaigns more accessible, streamlined content delivery, and improved brand consistency. Franchisees found it easier to launch promotions, and SEO-driven content increased local search visibility.
my role
Produce print+digital collateral for quarterly campaigns
Create customizable new franchisee package campaigns to align with go-to-market goals
Apply third-party vendor SEO strategies and performance data to optimize visibility and reach
Built formal intake process for marketing requests
actions
results
building brand foundations
As the main entity absorbed five affiliated companies under one umbrella, the marketing team needed to unify the brand identity, modernize its digital presence, and create scalable systems to support both national leadership and regional offices. Disparate brand materials, inconsistent messaging, and outdated workflows made it difficult to present a cohesive image or share resources efficiently across the organization.
Manage design/print teams in three states
Oversee multiple brands across newly integrated business units
Brand development, messaging, content strategy, and asset management initiatives
Launched the company’s first local website, earning “Service Employee of the Year” and driving measurable online growth (through intake forms). Increased content accessibility, and reduced bottlenecks through organized asset libraries and clear internal documentation. Strengthened internal brand visibility and support through effective team leadership and strategic content development.
my role
Spearhead a local digital presence
Create and maintain digital asset library/DAM
Write and maintain brand, marketing, and instructional guides for all entities
Produce tailored collateral for regional trade shows and business development needs
actions
results
2021 to Present
Leads retention marketing strategy and agent-focused programs for a nationwide network of 25k+ real estate professionals. Oversees complex, cross-functional initiatives, from campaign planning and content creation to digital asset management and internal communications. Recognized for operational precision, strategic brand and project management, and driving engagement that supports long-term agent loyalty.
experience
2019 to 2020
Managed full-cycle marketing projects and social content for 60+ promotional product franchises in the US and Canada, ensuring brand consistency across digital and print. Collaborated on targeted local campaigns and led marketing execution for new franchise store openings. Boosted brand visibility as the sole designer and content creator, leveraging SEO and performance analytics to improve engagement.
2014-2019
Created high-impact content and visual assets for title insurance company multi-state operations, driving lead generation and brand consistency. Managed digital asset libraries and collateral to streamline access and improve efficiency. Supported corporate communications through internal campaigns and a successful referral initiative that increased engagement.
2005-2014
Contributed to a major acquisition rebrand, and independently designed and launched the company’s first local website, significantly boosting online engagement. Managed regional marketing operations, including digital assets, trade show collateral, and internal/external collateral. Oversaw up to nine employees while directing multiple brands for a western region design center, translating complex ideas into clear, effective marketing strategies.